by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Zoomers would prefer communicating with co-workers and managers in person rather than by email or phone. This in-person meeting may be via a digital platform such as Zoom or FaceTime. They will embrace the technology of Web 3.0, where virtual reality puts you in the...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Respect given breeds respect received! We are often taken aback by the display of individuality in the Zoomer culture. Yet, to respond in a manner of kindness, respect, and intentionality speaks volumes about communicating your authenticity. Likewise, modeling value...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Encourage face-to-face conversation: it sounds simple, but in this very technical environment, many Zoomers find that it is not always a viable option. Thus, the company must create these opportunities, encourage them, and applaud them when they occur. This is as...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
This is a generation that values actions and words in nearly equal measure. A recent study by IBM finds that Zoomers, by an overwhelming margin, believe brands need to back up their words with actions that demonstrate continuity, credibility, and integrity—or they...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Society tends to either romanticize youth or criticize the things they are doing differently. The reality of Zoomers, however, lies somewhere in between. They face many of the challenges that everyone faces in that life stage—transitioning from school to work,...
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