Buying Styles
Thank God we’re living in a country where the sky’s the limit, the stores are open late and you can shop in bed thanks to television. ~Joan Rivers
One size fits all sales training can create issues in the selling process. Consider the traditional sales process…
- Prospecting
- Pre-Approach
- Approach
- Presentation
- Handling Objections
- Close
- Deliver
Now consider all of the information you have acquired about the generations. Can you see where the process can get murky? Just the prospecting step in itself can be so vague when you take communication and technology into consideration.
