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Zoomers prefer face-to-face communication more than you might think

by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized

Zoomers would prefer communicating with co-workers and managers in person rather than by email or phone. This in-person meeting may be via a digital platform such as Zoom or FaceTime. They will embrace the technology of Web 3.0, where virtual reality puts you in the...

Embracing the Zoomer

by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized

Respect given breeds respect received! We are often taken aback by the display of individuality in the Zoomer culture. Yet, to respond in a manner of kindness, respect, and intentionality speaks volumes about communicating your authenticity. Likewise, modeling value...

Mentorship is Key to Reaching out to the Zoomers

by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized

Encourage face-to-face conversation: it sounds simple, but in this very technical environment, many Zoomers find that it is not always a viable option. Thus, the company must create these opportunities, encourage them, and applaud them when they occur. This is as...

Are you tired of the typical networking groups?

by Mary Erlain | Business, Business Development, Uncategorized

Are you tired of the typical networking groups where you are stuck being next to two people at a table you have nothing in common? Do you lack making real connections with people because you have 30 seconds to introduce yourself? Are you new to networking and the...

Actions and words matter equally to a Zoomer.

by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized

This is a generation that values actions and words in nearly equal measure. A recent study by IBM finds that Zoomers, by an overwhelming margin, believe brands need to back up their words with actions that demonstrate continuity, credibility, and integrity—or they...
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