by Mary Erlain | Business Development, Sales
You should ask yourself: How much time will I dedicate to networking each week? What % of my marketing budget will I dedicate to word of mouth? How many meals each week will I eat with someone else? How many new people do I want to meet each week? What other methods...
by Mary Erlain | Business Development, Personal Development, Sales
Become a Catalyst In networking, there are three kinds of people. Those who: wait and watch for things to happen, make things happen, wonder what the heck just happened. A catalyst is one who makes things happen. Without a catalyst, there is no spark and nothing much...
by Mary Erlain | Business Development, PeakDS Blog, Personal Development, Sales
The Gatekeepers are defined as the people who stand in the way of getting to the decision maker. They can be well-trained to run interference. That’s what they have been hired to do. I have been in that role when I was a health care professional and I was among the...
by Mary Erlain | Business, Business Development, PeakDS Blog, Sales
Tying Individual BD Metrics to Company Goals If you are like many business owners and executives, you might believe any BD effort advances your company toward profitability. However, you also probably realize any success you achieve comes in spite of missing...
by Mary Erlain | Business, Business Communication, LinkedIn Training, PeakDS Blog, Sales
Using LinkedIn as a research tool can help you in your BD process. The tool can be used in many ways: Join Groups. LinkedIn groups come in all shapes and sizes. Identify groups with members who are prospective clients or influencers in your industry. Get involved in...
by Mary Erlain | Business Communication, Business Development, PeakDS Blog, Sales
One exercise I find organizations do not do is to build that one consistent message. This is the message that is used by every member of the company. This is more than the mission statement, although the mission, vision, purpose and value statements are used to...
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