by Mary Erlain | Business Development, PeakDS Blog, Personal Development, Sales
The Gatekeepers are defined as the people who stand in the way of getting to the decision maker. They can be well-trained to run interference. That’s what they have been hired to do. I have been in that role when I was a health care professional and I was among the...
by Mary Erlain | Business, Business Communication, PeakDS Blog
In order to create a Lead Generation Plan, it is helpful to define your target market in advance. A target market is defined as a group of people that you aim to attain as your customers. An effective brand identity is needed to attract the customers. It cannot be all...
by Mary Erlain | Business Communication, Business Development, Generational Diversity, PeakDS Blog
Knowledge about basic behavioral styles helps you to understand employees better and to implement the approach that most effectively motivates each one. Personalities can be categorized according to four basic styles observable in the behavior of most individuals....
by Mary Erlain | Business Communication, Leadership, PeakDS Blog
Effective leaders at every level of the organization foster positive and creative work environments, deliver measurable and sustainable results, and maintain the ethical integrity of the workplace. Positive and creative work environments usually go hand in hand with a...
by Mary Erlain | Business, Business Communication, Business Development, Leadership, PeakDS Blog
Here are a few characteristics of strong working relationships: • The leader and team members are mutually committed to working together to achieve the goals of the organization. This doesn’t always mean that they get along perfectly and there is not...
by Mary Erlain | Business, Business Communication, Business Development, Leadership, PeakDS Blog
As a decision maker and problem solver, be prepared to risk change. Be willing to pay the price of disturbing your own psychological comfort by choosing to change. It may become necessary to defend yourself against traditional ways of thinking and acting, and you may...
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