by Mary Erlain | Business, Business Development, PeakDS Blog, Sales
Tying Individual BD Metrics to Company Goals If you are like many business owners and executives, you might believe any BD effort advances your company toward profitability. However, you also probably realize any success you achieve comes in spite of missing...
by Mary Erlain | Business, Business Communication, LinkedIn Training, PeakDS Blog, Sales
Using LinkedIn as a research tool can help you in your BD process. The tool can be used in many ways: Join Groups. LinkedIn groups come in all shapes and sizes. Identify groups with members who are prospective clients or influencers in your industry. Get involved in...
by Mary Erlain | Business Communication, Business Development, PeakDS Blog, Sales
One exercise I find organizations do not do is to build that one consistent message. This is the message that is used by every member of the company. This is more than the mission statement, although the mission, vision, purpose and value statements are used to...
by Mary Erlain | Business, Business Development, PeakDS Blog, Sales
BUSINESS DEVELOPMENT USING TEAMS Who needs business development teams? Companies that: Offer complex products and services Provide multiple product lines to a single customer Present to multiple buyers in a company Close deals that require rapid product...
by Mary Erlain | Business, Leadership, PeakDS Blog, Sales
Harnessing a Firm-Wide Business Development Culture: Customer Directed Focus Everyone is in business development…I know there are those that may bristle at that statement. The reality is that everyone who has a job in an organization is in a business development role...
by Mary Erlain | Business, Leadership, PeakDS Blog
What is your organizational purpose? Why is it important? Who is responsible for creating it? These are very interesting questions but let’s start with defining the word “purpose.” Purpose – The object toward which one strives or for which something exists; a person’s...
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