by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Society tends to either romanticize youth or criticize the things they are doing differently. The reality of Zoomers, however, lies somewhere in between. They face many of the challenges that everyone faces in that life stage—transitioning from school to work,...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
I have never seen a generation that needs understanding more than Zoomers. They are floundering even before they hit the workforce. This generation has had the rug pulled out from under them on every foundational truth. There is no God, no family, no past foundation,...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Working with businesses, I see a general misunderstanding of the generations. There is so much dysfunction and finger-pointing. It is an understatement to say that this has an impact on the growth and profitability of companies. The emotional impact is significant....
by Mary Erlain | Business, Business Communication, Generational Diversity
When we authored the original book, “10 Answer Keys, Communicating with the 5 Generations” in 2013, we alluded to the idea that the workplace would be quite different in 2020. We probably never imagined it would happen so quickly in our wildest dreams!...
by Mary Erlain | Business, Business Communication, Business Development, Leadership, Personal Development
You’ve just had a really bad day. The client who was going to be your bread-and-butter for the next three months just lost their funding. Your recent marketing campaign has gotten zero responses. You have some ideas for growing your business, but you need to talk...
by Mary Erlain | Business, Business Communication, Business Development, Leadership, Personal Development
No Business Plan – If you rely on instinct to guide your business instead of a written plan, you’re headed for trouble. A plan helps you see where your company is, where it’s going, why, and how you’re doing along the way. No Sales Plan –...
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