by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Respect given breeds respect received! We are often taken aback by the display of individuality in the Zoomer culture. Yet, to respond in a manner of kindness, respect, and intentionality speaks volumes about communicating your authenticity. Likewise, modeling value...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Encourage face-to-face conversation: it sounds simple, but in this very technical environment, many Zoomers find that it is not always a viable option. Thus, the company must create these opportunities, encourage them, and applaud them when they occur. This is as...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
This is a generation that values actions and words in nearly equal measure. A recent study by IBM finds that Zoomers, by an overwhelming margin, believe brands need to back up their words with actions that demonstrate continuity, credibility, and integrity—or they...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Society tends to either romanticize youth or criticize the things they are doing differently. The reality of Zoomers, however, lies somewhere in between. They face many of the challenges that everyone faces in that life stage—transitioning from school to work,...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
I have never seen a generation that needs understanding more than Zoomers. They are floundering even before they hit the workforce. This generation has had the rug pulled out from under them on every foundational truth. There is no God, no family, no past foundation,...
by Mary Erlain | Business, Business Communication, Generational Diversity, Uncategorized
Working with businesses, I see a general misunderstanding of the generations. There is so much dysfunction and finger-pointing. It is an understatement to say that this has an impact on the growth and profitability of companies. The emotional impact is significant....
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