“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.” ~ Simon Mainwaring
Once you have identified and defined your Organizational Identity, Value Proposition, Target Market, and Sales Process Design, you are ready to take your brand to market. Every brand has a personality and it is crucial that you determine what that is and how to communicate it consistently.
Your brand is the experience that your customers have when doing business with your organization. You convey that brand with the benefits that your products or services offer to your customer. Your brand reflects in the promises you make and keep. And finally, it is in the follow up that your offer after the sale.
We then move to the visual and voice that your brand possesses. The verbal message that is reflected in the talent that you have inside your organization and the words that are used. Additionally it is your “packaging”…the consistency, creativity, and relevance to your Target Market.
Now factor in the Generational Diversity in your market. Does your brand resonate with the generations you are trying to reach?
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