GENERATION Z (ZOOMERS) (1997-2012) >12% in the workplace

“Gen Z has been raised on the Internet and digital age. Information has been a click away for this generation. As a result, Gen Z can naturally process information (and perhaps expect others to) at a faster rate. Like their predecessors, they are tech-dependent. They...

GENERATION X (Xers) (1965-1980) 25% of the workplace

“The term Canadian author popularized “Gen X” Douglas Coupland’s 1991 novel, “Generation X: Tales for an Accelerated Culture,” concerning young adults during the late 1980s and their lifestyles. Gen Xers were born shortly before introducing digital technologies...

Transparency and Authenticity in Communication with GenZ Part II

To effectively communicate with Gen Z, businesses should consider optimizing platforms and channels by focusing on social media, user-generated content, and interactive multimedia content: Social Media: As digital natives, Gen Z prefers using social media platforms...

Transparency and Authenticity in Communication with GenZ Part I

What values and preferences does Gen Z have when communicating with businesses and brands? Gen Z, the generation born between the mid-1990s and early 2010s, has several fundamental values and preferences when it comes to communication with businesses and brands:...

Tech Savvy and Innovative with GenZ

Gen Z, as the largest generation entering the workforce, brings unique attributes shaped by their digital nativity, creativity, self-reliance, Career Development, Strong Mentoring, Senior Leadership, Value Relationships, and adaptability. Here’s how leaders can...

Feedback and Recognition with Gen Z

In the modern workplace, feedback and recognition play a crucial role in engaging and motivating Generation Z employees. Gen Z, also known as Zoomers, value continuous feedback, personal communication, and recognition for their work. They have grown up in a...
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