How Can WE As A Company Relate To CROSSING THE BRIDGE TO A ZOOMER In The Workplace?

In the context of the workplace, relating “Crossing the Bridge” to a “Zoomer” can be seen as a metaphor for navigating challenges and transitions in a fast-paced, digital environment. Just as crossing a bridge requires careful planning, adaptability, and courage to...

Gen Z workers do want a human connection in the workplace.

Gen Z workers value empathy and meaningful relationships with their bosses and colleagues. They seek a work environment where they feel understood, supported, and respected personally. Research indicates that Gen Zers highly prioritize empathy from their bosses,...

GENERATION Z (ZOOMERS) (1997-2012) >12% in the workplace

“Gen Z has been raised on the Internet and digital age. Information has been a click away for this generation. As a result, Gen Z can naturally process information (and perhaps expect others to) at a faster rate. Like their predecessors, they are tech-dependent. They...

GENERATION X (Xers) (1965-1980) 25% of the workplace

“The term Canadian author popularized “Gen X” Douglas Coupland’s 1991 novel, “Generation X: Tales for an Accelerated Culture,” concerning young adults during the late 1980s and their lifestyles. Gen Xers were born shortly before introducing digital technologies...

Transparency and Authenticity in Communication with GenZ Part II

To effectively communicate with Gen Z, businesses should consider optimizing platforms and channels by focusing on social media, user-generated content, and interactive multimedia content: Social Media: As digital natives, Gen Z prefers using social media platforms...

Transparency and Authenticity in Communication with GenZ Part I

What values and preferences does Gen Z have when communicating with businesses and brands? Gen Z, the generation born between the mid-1990s and early 2010s, has several fundamental values and preferences when it comes to communication with businesses and brands:...
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