Transparency and Authenticity in Communication with GenZ Part II

To effectively communicate with Gen Z, businesses should consider optimizing platforms and channels by focusing on social media, user-generated content, and interactive multimedia content: Social Media: As digital natives, Gen Z prefers using social media platforms...

Transparency and Authenticity in Communication with GenZ Part I

What values and preferences does Gen Z have when communicating with businesses and brands? Gen Z, the generation born between the mid-1990s and early 2010s, has several fundamental values and preferences when it comes to communication with businesses and brands:...

Tech Savvy and Innovative with GenZ

Gen Z, as the largest generation entering the workforce, brings unique attributes shaped by their digital nativity, creativity, self-reliance, Career Development, Strong Mentoring, Senior Leadership, Value Relationships, and adaptability. Here’s how leaders can...

Feedback and Recognition with Gen Z

In the modern workplace, feedback and recognition play a crucial role in engaging and motivating Generation Z employees. Gen Z, also known as Zoomers, value continuous feedback, personal communication, and recognition for their work. They have grown up in a...

Sitcoms and Generational Diversity

In a recent keynote presentation, I facilitated a group exercise. One diverse group of attendees highlighted sitcoms as a way to differentiate the generations. I thought this was an amazing way to show the evolution of our generations. Think about your own influences...
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