To keep Gen Z engaged, it is essential to understand their preferences, interests, and communication styles. Here are some topics that can help in engaging Gen Z: (3) Gen Z’s Educational Background
Generation Z, known as Gen Z, encompasses individuals born after 1996 and up to around 2012. Diverse priorities and perspectives on education, finances, stress, technology, and social issues characterize this generation. When it comes to their educational goals and higher education preferences, Gen Z is reshaping the landscape in various ways.
Different Priorities of Gen Z in Education:
- Viewpoints on Education: Gen Z places a high value on practical skills, career readiness, and hands-on experience. They are more focused on gaining tangible skills that can directly translate into job opportunities.
- Stress: Gen Z faces higher levels of stress compared to previous generations. Mental health concerns are prevalent among this cohort, necessitating support services within educational institutions.
- Technology: Having grown up in the digital age, Gen Z expects a seamless integration of technology in education. They rely heavily on mobile devices for research and prefer blended learning environments.
- Social Issues: With exposure to major social movements and economic challenges like the Great Recession during their formative years, Gen Z values social responsibility and expects higher education institutions to address societal issues.
Impact on Higher Education:
- Diversity: A significant portion of Gen Z belongs to racial or ethnic minorities, prompting universities to reevaluate their programs to cater to a more diverse student body.
- Stress Management: Given the higher stress levels reported by Gen Z individuals, colleges need to offer comprehensive support services such as counseling and stress management workshops.
- Educational Attainment: Gen Z is projected to be the most educated generation with higher high school graduation rates and lower dropout rates.
Technological Influence: Gen Z’s upbringing surrounded by technology necessitates educational institutions to provide both traditional classroom experiences and virtual learning options. Professors must acknowledge the reliance on mobile devices for research purposes and educate students on managing their online presence effectively.
Social Awareness: Higher education institutions must acknowledge and respect the strong viewpoints of Gen Z regarding social issues, money matters, career aspirations, and the expected outcomes of a college education.
Goals of Gen Z: According to research findings, making money and achieving a successful career are key priorities for Gen Z individuals as they navigate through higher education choices.
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