Some research findings… You be the judge.
- Research by the International Personnel Management Association (IPMA), the results of which were published in January 2001. They concluded that “ordinary training typically increased productivity by 22%, while training combined with life coaching increased productivity by 88%”
- “Between 25 percent and 40 percent of Fortune 500 companies use executive coaches” Recent survey by The Hay Group, an International Human Resources consultancy
- Michigan-based Triad Performance Technologies, Inc. studied and evaluated the effects of a coaching intervention on a group of regional and district sales managers within a large telecom organization. The third-party
research study cites a 10:1 return on investment in less than one year.
The study found that the following business outcomes were directly attributable to the coaching intervention:
Top-performing staff, who were considering leaving the organization, were retained, resulting in reduced turnover, increased revenue, and improved customer satisfaction.
A positive work environment was created, focusing on strategic account development and higher sales volume.
Customer revenues and customer satisfaction were improved due to fully staffed and fully functioning territories.
Revenues were increased, due to managers improving their performance and exceeding their goals.
- “..business coaching, a trend that’s exploding among small businesses and entrepreneurs nationwide. It’s estimated that up to 20% of American small businesses are using them, up from 4% just four years ago.”- Chicago Business
- “Employees at Nortel Networks estimate that coaching earned the company a 529 percent “return on investment and significant intangible benefits to the business,” according to calculations prepared by Merrill C. Anderson, a professor of clinical education at Drake University.” –Psychology Today Jan. 2003
- Results of a coaching poll of mostly FORTUNE 1000 companies: The respondents were executives from large companies who had participated in either “improvement” or “growth” oriented coaching for 6-12 months. The survey demonstrated that the participants valued the coaching at 6X the cost paid by their company. So, an $18,000 executive coaching program investment generated value at approximately $108,000.-Fortune Magazine (Fortune 2/19/01)
Michael Shapiro – E Group Partners, Inc.
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