Is your marketing plan feeling stale? In this digital age, there are so many new ways to reach your audience it can feel overwhelming. Instead of giving in, just pick one new channel to try for a month. It might be just the shot in the arm you need to grow your business.
Does your business have a Facebook page? Facebook is the new “word-of-mouth” advertising, and it allows you to reach hundreds more potential customers with little effort. You can set up a public page quickly, and then you can start building a following. Offering an exclusive discount or giveaway is a great way to build “likes.” Make a habit of posting tips and product updates to keep fans coming back. By keeping customers engaged with your Facebook page you keep your business front of mind, and that can translate to more customers through your door.
If you have a little more time, set up a blog on your business website. Keep the content fresh and post regularly to keep customers coming back for more. You will establish yourself as an indispensable industry expert by writing about related news, new products and services, or even new uses for products. For greater impact, promote your blog posts on your Facebook page.
Don’t forget traditional networking methods. All that technology can make it easy to stay behind your computer, but nothing beats face time for building lasting relationships. Become active with your local chamber of commerce and attend community events to meet more locals.
Give back. Don’t pass up on opportunities to give back to your community. People like to do business with business owners they see doing positive things in the community. Take the time to attend local events or set up a booth at the local festival. The more you become a part of your community, the more aware customers will become of your business.
So isn’t it about time you tried something new? You may be surprised by the results generated by a little extra effort.
Pete Gilfillan
Winning Franchise Solutions
Bio:
Pete Gilfillan is a passionate business leader driven to help people achieve their dreams to become franchise owners. With over 20 years as a corporate executive across multiple industries combined with a history of small business ownership, Pete offers his clients a wide breadth of experience. Pete holds a degree in Business Administration from the University of Wisconsin Eau Claire and lives in Naperville, Illinois with his wife and four children.
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