In a memorable way – through the eyes of the prospect!!!
Use this worksheet to develop your networking message that if done well can be used in any networking, presentation, or sales situation to position yourself in a positive way.
Benefits-oriented approach:
- Positions you in the mind of the listener before they have a chance to form THEIR own opinions about what you do
- Using plain language and avoiding industry jargon
Avoid the conversation stoppers
Tell them what you really do
Not the Features & Benefits list of your company
- Are you a problem solver?
- Do you develop business?
- Do you grow business?
WHAT DO YOU DO? _____________________________________________________________________________________
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Review what your customers have said about their needs and problems
Develop sentences that include this information using the emotional words/phrases
Develop a story using the before and after theme
Develop one for every problem or need you address for a customer
WHO YOU DO IT FOR?
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What is your background?
How long have you been in the industry?
What is unique about your company?
Uniqueness to the market?
WHY YOU?
_____________________________________________________________________________________
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Mary Erlain
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