The Hammond INnovation Center and the Northwest Indiana SBDC present our next summertime Half Day Hands On Social Media workshops!

LinkedIn For Business
Developing an effective profile in social media is as important as developing an effective website for your business. In the HIC Half Day Hands-On Advanced LinkedIn Workshop, Mary Erlain of Peak Marketing & Sales, Inc. will help you clarify your objectives for using LinkedIn as a business tool and begin to build an effective profile that you can use to your advantage.

  • Learn to navigate throughout the entire LinkedIn website.
  • Define your purpose and strategies for LinkedIn for your business.
  • Develop a summary that will set you apart from the competition.
  • Learn how to communicate effectively in LinkedIn through Groups & Questions.
  • Find ways to incorporate LinkedIn Apps into your marketing strategies.
  • Learn to leverage LinkedIn as a research tool in your business.
  • Identify specific Groups that you can leverage in your sales and marketing efforts.
  • Make real time profile changes.
  • Gain a toolbox of information to help you continue your learning long after the workshop ends.

Mary Erlain, President of Peak Marketing & Sales is a business coach who specializes in strategic and organizational planning and implementation. She serves as the Executive Vice President of LMI Riverside. She is also the facilitator of the Peak Workshops and Co-Facilitator of the Entrepreneurs’ Group. Mary’s highly popular LinkedIn Hands On Workshops have helped people use LinkedIn effectively in their business development, marketing, sales, research and job hunting efforts.

Date: Wednesday, August 3, 2011
Time: 8:00am – 11:30am
Location: Hammond INnovation Center, 5209 Hohman Avenue, Hammond IN
Fee: $50 – A hot breakfast will be included

These are hands-on interactive workshops. Computers are available or bring your own laptop. WIFI will be provided. Credit card payments via phone accepted. Prepayments are required.

If you have any questions or to register, contact us at (219) 750-1200 or email register@hicnwi.org.

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